Coveris and Notpla put packaging sustainability in the spotlight at a major sporting event 

Leading packaging manufacturer and FIAUK Diamond Partner Coveris has produced brand-new Notpla takeaway cardboard boxes that featured on a global stage at the Erste Bank Open ATP 500 tennis competition in Vienna, Austria, in October. 

Coveris has worked with Notpla, a producer of advanced, all-natural packaging solutions, as a print and packaging partner for their food-contact approved takeaway packaging. The takeaway boxes feature Notpla’s award-winning barrier coating made from seaweed and plant extracts, as an alternative to plastic. The coating is applied to certified sustainably sourced board offering water and grease resistance. The boxes are recyclable or if placed in alternative waste streams, the coating naturally breaks down in 4-6 weeks at end of life. 

Coveris’ sustainability strategy ‘No Waste’ was launched by the packaging group’s leadership team based in Vienna. The production of Notpla-coated food takeaway boxes developed to tackle waste, for use at a sporting event in the same city, align with Coveris’ No Waste vision at the heart of where it was created. 

The Vienna Open ATP 500 tennis competition, sponsored by Erste Bank, took place from 23 – 29 October 2023. The Notpla boxes for this tournament launched in collaboration with online food order and delivery brand Lieferando, part of Just Eat Notpla packaging was used for all seat-delivery and pick-up food services offered during the week-long event via the Lieferando App. 

Paul Robertson, Coveris’ Food-on-the-Move Sales Director said, “With aligning sustainability goals, we are very proud to continue our work with Notpla as their print and packaging partner for takeaway boxes. It’s exciting to see the growth of Notpla internationally as they continue to address packaging waste challenges within food-to-go and foodservice sectors which also supports Coveris’ sustainability vision, No Waste. 

“The use of Notpla-coated boxes, manufactured by Coveris, at a major sporting event, the Erste Bank Vienna Open ATP tennis competition, is great for reaching new audiences and showcasing what we are achieving in the packaging industry.” 

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